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Frankfurt 2015

Volkswagen Group | Group Night

At this year’s Volkswagen Group Night in Frankfurt am Main, United Visions teamed up with partners in the Frankfurter Fraport Arena to stage the kick-off for the 66th International Motor Show IAA.

“VOLKSWAGEN ON THE MOVE.” Based on this claim, an impressive media display emerged: four 7 by 12m high, kinetic moveable walls shaped the backdrop for the impressive projection mapping including floor display. Next to each group brand’s individually created show and graphic worlds, United Visions produced two full-format films in over 4K resolution for the altogether 28m wide projection surface, as well as numerous brand opening-sequences.

Around 1,800 journalists, VIPs and members of the Volkswagen Group experienced the highly complex media display up-close, commissioned by Florian Urbitsch, the Head of Event Communication Volkswagen Group and Brand.

CREDITS:

CEO Speech Accompaniment: Stereolize

Agency: KUNZBERG GmbH

Lighting: rgb GMBH

Technical Planning: filmtec

Architecture: Feld & Team

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Credits

  • Client

    Volkswagen AG

  • Creative

    Jörg Wienforth | Fee Roth

  • Production

    Julia Grabenhorst | Christian Preßler

  • Director

    up and friends GmbH

  • Art Director

    Graphics: ACHT Frankfurt GmbH & Co.KG

  • Location

    Frankfurt am Main

  • Date

    September 2015

  • Music

    Red Rock Production

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United Visions Showreel