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Urus - Invincible

Lamborghini | Teaser Film

At the 2012 Beijing Motor Show, Lamborghini presented the brand’s first SUV concept, the remarkable and high-profile “Urus”. United Visions shot the extraordinary show car for the Group Evening presentation and created an emotional teaser with the mood of an elemental force.

The concept for the short teaser was based on the progressive design and on the communication of the name “Urus” which stands representatively for unruly power.

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  • Agency

    United Visions Berlin

  • Client


  • Creative

    Philip Hollerbach

  • Production

    Pia Siewert-Eder | Miriam Keller

  • Director

    Philip Hollerbach

  • Location

    New York | USA

  • Date

    April 2012

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United Visions Showreel