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Touareg Late Night Show

Volkswagen | Talk Show

Volkswagen transformed the rotunda of a former post-sorting office in Munich into a typical Late Night Show environment featuring a desk, seating area, stage area and live band.

 

None other than legendary German host and moderator Thomas Gottschalk acted as master of ceremonies!

 

As the evening was designed to run in a similar fashion to a Late Night TV Show, United Visions developed a unique toolkit that included the basic elements, i.e. an opener, bumper, inserts, break filler, closer, etc.

 

Thomas Gottschalk hosted the “show” in his usual jovial manner and expertly wove in a number of talk show elements. Among the prominent guests were Thomas Kretschmann and Michael Heinze. United Visions created and produced a film specifically for this moment that featured these two actors and the Touareg hero car.

 

Other appearances included Michael Mittermaier, a “sand artist”, David Garret and the Mandoki Soulmates, all of whom provided much entertainment at the Touareg Late Night Show.

 

The absolute highlight was the live entry of three Touaregs followed by an insightful presentation by VW Chief Designer Walter de Silva.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Jörg Wienforth

  • Production

    Julia Grabenhorst

  • Director

    Ulrike Plesser

  • Location

    Munich | Germany

  • Date

    April 2010

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