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Timeless up!

Volkswagen | Design Film

At the end of 2011, Volkswagen AG organized a press-driving event for the new up! in Rome. The goal of this emotional film for the event was to showcase the Italian-born designer and “father” of the up!, Walter de Silva, and his philosophy and roots in the “eternal city” of Rome.
We set off on a short journey through the “cultural capital of the world”, as Walter de Silva notes with a wink. Walter de Silva strolls through Rome and explains why the city is indispensable as a breeding ground for innovation, creativity and passion for the design roots of the up! Short driving shots of a red up! along the narrow streets of Rome underscore his statements. Fitting lifestyle images and in-between shots of modern architecture create an emotional and rousing story about the most innovative car of all time – the up!

This feature and design film was shot within five days on location in Rome and its surrounding area.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Markus Roche | Dieter Primig

  • Production

    Pia Siewert-Eder

  • Director

    Markus Roche | Dieter Primig

  • Location

    Rome | Italy

  • Date

    September 2011

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