United Visions produced the much-noticed highlight-film THE RISE to present the new SEAT Leon ST at Frankfurt motor show.
Communication goals of this extensive film project were to raise curiosity about the dynamic estate car and to emotionally place it into its exciting environment full of outdoor sportiness.
For the first time, a tradeshow film was shot in 5K super-high-resolution matching the special needs of the ultra wide screen on site in Frankfurt (ratio 6:1). Additionally, within the seven days of the shoot, the press driving footage, the corresponding press conference film and plates for an interactive web special have been created.
