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Power of Elegance

T-Prime Concept GTE | Volkswagen

For Auto China 2016 in Beijing, United Visions produced a design film for the world premiere of the T-Prime Concept GTE.

VOLKSWAGEN DESIGN AT ITS PRIME. The T-Prime Concept GTE resembles a sculpture of sharply drawn lines that approaches its environment with sympathy. Shaped as if from a single mold, it is the automotive expression of a new era: with a completely new design and construction.

Visual striking. A high fashion magazine comes to life.

In a stylish editorial look of a glossy magazine, the film portrays the dramatic contrasts of the design process. Behind implicitness lies depth. The Volkswagen Design Team pushes the design of the Premium SUV to a new level of sportiness and elegance, bringing the comfort of home into the car. Nothing gets in the way of a first impression, to fall for someone or something forever. The power of elegance.

The T-Prime Concept GTE – Home of the digital lifestyle that fits all walks of life.

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  • Agency

    United Visions

  • Client

    Volkswagen AG

  • Creative

    Susanne Schmidt | Jörg Wienforth

  • Production

    Britta Klapp

  • Director

    Susanne Schmidt

  • Art Director


    Visual Effects and Animation by Storz & Escherich Berlin |

    3D / CG Car Shots by Infected Postproduction Hamburg


  • Location


  • Date

    April 2016

  • Music

    Peter Hayo, Perkypark Music

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