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As Sun As Possible - Beetle Convertible

Volkswagen | Trade Fair Film

The task was to create an emotional product film for the new Volkswagen Beetle convertible. Since the car is sold in different trims (50s, 60s, 70s and 2013 trim) we had to shoot the four top secret cars in different environments.

The cast had to be in line with the specific decade of the car. We selected four young men representing the possible target group. The story takes place in four different locations in the greater LA area. It´s all about fun and driving the new convertible spiced with the all time classic song “Sunny”.

Enjoy and let the sunshine into your heart!

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Dimitrios Karras

  • Production

    Dimitrios Karras

  • Director

    Aviv Kosloff | Hinrich Pflug

  • Location

    Greater LA Area | USA

  • Date

    November 2012

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