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Irresistible - Scirocco

Volkswagen | Image Film

Relaunch of the legendary VW Scirocco. The film sought to showcase the car in a highly expressive and modern way. It had to show the car’s power and sportiness without being your average corporate film.

Centered around a German testimonial, we set up a kind of agent-thriller story. All the toys needed for an action film were used to shoot this film! The amazing Nevada landscape just outside of Las Vegas was the perfect location to shoot this top-secret car before it was launched at the GENEVA Auto Show.

Spiced with a touch of vintage-style framing and music that recalls 1970s action movies, we produced a film that lifted the car into another visual world.
Edited versions of the film were used for TV-commercial marketing activities all over the world.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Markus Roche

  • Production

    Dimitrios Karras

  • Director

    Markus Roche

  • Location

    Nevada | USA

  • Date

    February 2008

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