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Driving Experience & Design Film “Rapid”

ŠKODA | Design Film

In January 2012, ŠKODA presented this new compact sedan at the Auto Expo in New Delhi, India. The practical, reliable and very attractively priced car offers plenty of space for the entire family, and the aim of this driving and design film was to showcase precisely these family-oriented characteristics.

The film takes the audience on a road trip with an Indian family. We see a man, his wife and their two little children with the new ŠKODA Rapid — they store toys and sports equipment in the rear trunk, they play around the car and go on a joyride through a wonderful, green landscape. The vehicle’s features and design highlights are showcased with a “human touch”.

The film was shot over the course of three days in four locations in Pune and Ambey Valley, India using two Red Epics mounted on a flight head.

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Credits

  • Agency

    United Visions Berlin

  • Client

    ŠKODA

  • Creative

    Melanie Piorek

  • Production

    Julia Grabenhorst

  • Director

    Matthias Berndt

  • Location

    Mumbai | India

  • Date

    January 2012

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