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Quiet enthusiast or Headbanger? #Qriosity

AUDI Q5 Social Media Campaign

In anticipation of the premiere, United Visions created the AUDI Q5 pre-communication social media campaign 2016: #Qriosity.
Its lead idea: „There are two kinds of people in this world. Which kind are you?“ Quiet enthusiast or headbanger? Softie or tough cookie? Family vacationer or fashion victim?
In each of the series of 6 films, two antagonisms were contrasted to show the versatility of the new AUDI Q5.
So: Which kind are you?
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Credits

  • Agency

    United Visions

  • Client

    AUDI

  • Creative

    Philip Hollerbach

  • Production

    Pia Siewert-Eder

  • Date

    September 2016

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