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Shanghai 2013

Volkswagen | Press Conference

On behalf of the Volkswagen AG, United Visions produced the entire graphic package for the press conference in Shanghai.

Right at the beginning of the press conference an audio-visual firework was presented to the media representatives. A dynamic dance choreography with modern beats and coordinated LED displays cumulated into a brilliant opening show. Subsequent to the the opening sequence three highlight cars were presented – Gran Lavida, New Passat and Cross Coupé.

The resolution of the trapezoidal LED was 2664 x 576 Pixel. Therefore the graphic content was produced in a special format and transmitted to LED via two feeds.

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Credits

  • Team

    United Visions Berlin

  • Agency

    Vok Dams

  • Client

    Volkswagen

  • Creative

    Melanie Piorek

  • Production

    Julia Grabenhorst | Ingrid Wensky

  • Director

    Dieter Zehner

  • Location

    Shanghai | China

  • Date

    April 2013

  • Music

    Red Rock Production

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