On behalf of the Volkswagen AG, United Visions produced the entire graphic package for the press conference in Shanghai.
Right at the beginning of the press conference an audio-visual firework was presented to the media representatives. A dynamic dance choreography with modern beats and coordinated LED displays cumulated into a brilliant opening show. Subsequent to the the opening sequence three highlight cars were presented – Gran Lavida, New Passat and Cross Coupé.
The resolution of the trapezoidal LED was 2664 x 576 Pixel. Therefore the graphic content was produced in a special format and transmitted to LED via two feeds.
United Visions Berlin
Julia Grabenhorst | Ingrid Wensky
Shanghai | China
Red Rock Production
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