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Geneva 2014

Volkswagen | Press Conference

This spring Volkswagen proved its new colorful product range in a defilee-style press conference by bringing together the worlds of fashion and automobiles. United Visions extended the concept of a car fashion show by producing emotional film sequences that delivered the perfect setting for the car presentations. Each model was provided with an individual filmic lifestyle world that highlighted its unique features and outstanding characteristics.

In presence of German topmodel Sara Nuru the highly dynamic show featured the all new Polo range, the new Scirocco R and the Golf GTE. As special highlight the T-ROC, Volkswagen’s brand new SUV concept car, celebrated its second public presentation after the Volkswagen Group Night.
The entire content for this event consisting of four film sequences and an additional graphic package was produced by United Visions.

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Credits

  • Team

    United Visions Berlin

  • Agency

    Vok Dams

  • Client

    Volkswagen

  • Creative

    Melanie Piorek | Adrian Rey

  • Production

    Julia Grabenhorst | Ingrid Wensky

  • Director

    Dieter Zehner

  • Location

    Geneva | Switzerland

  • Date

    March 2014

  • Music

    Red Rock Production

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United Visions Showreel