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Beijing 2014

Volkswagen | Press Conference

“Volkswagen for People’s Dreams” was the motto of the Volkswagen brand press conference held at Auto China 2014 in Beijing. Volkswagen presented no less than three vehicles at this year’s exhibition: the NMC concept car, the Golf 7 China Edition and the new Touareg. All vehicle presentations were accompanied by short films and stage performances.In addition to creating a comprehensive graphics package showcasing Beijing as an exciting event location, United Visions also produced four film clips, each of which united the respective product worlds with the dreams of their target audiences. This atmosphere was then carried over to the live stage presentations at the tradeshow stand.The athletic performance by Finnish martial arts tricking team Unito, the musical stylings of Echo Award-winner Lindsey Stirling and the breathtaking work of Chinese artist Hua Tunan all met with a very positive response among the Chinese audience.

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Credits

  • Agency

    United Visions

  • Client

    Volkswagen

  • Creative

    Melanie Piorek

  • Production

    Melanie Piorek | Ingrid Wensky

  • Director

    Melanie Piorek

  • Location

    Beijing | China

  • Date

    April 2014

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