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Your Power Suit

Volkswagen | Trade Fair Film

Focus, awareness, diligence, perfectionism, purpose, expression, performance, perspective. Inspired by the eight mantras of Buddhism, this spot was designed to position the all new Volkswagen NMC within the Chinese market. The film was presented as eight clips of eight seconds each.

Drawing on United Vision’s ability to build an image that connects to consumers, the car shots were produced using car replacement technology and utilize both full CGI and composite crafting to bring attention to the dignity, character and excellence of the product.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Markus Roche | Dimitrios Karras

  • Production

    Dimitrios Karras | Rafael Colecha

  • Director

    Klaus Krieger

  • Location

    Zaragossa | Spain

  • Date

    April 2014

  • Music

    Philippe Glandien

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