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Intelligent Scan - Geneva 2012

Porsche | Press Conference

At the 2012 press conference in Geneva, the goal was to showcase the well-known Porsche Boxster and Boxster S models in such a way as to create a “Wow!” effect among the journalists and invited guests. A dynamic and non-static presentation was impossible, however, due to the tradeshow site. At the same time, the presentation needed to successfully transport the brands and model messages.
The solution was an “Intelligent Scan”! This involved covering the highlight vehicles with veils so as to make visible the already well-known silhouette. The vehicles were then “scanned” with a laser scanner from front to back.
Guests were able to follow the scan visualization on LED screens and thereby gain insight into the technology of the vehicles. The graphics supported the core message of the highlight vehicles: “Rediscover intelligent performance.”

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Credits

  • Agency

    United Visions Berlin

  • Client

    Porsche

  • Creative

    Jörg Wienforth | Philip Hollerbach

  • Production

    Fabian Massah

  • Director

    Uwe Maahs

  • Location

    Geneva | Switzerland

  • Date

    March 2012

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