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911 - The Icon

Porsche | Highlight Film

At the 2011 Group Evening in Frankfurt, United Visions created a film concept for the highlight car and Porsche brand presentation, the narrative of which was directly continued live on stage. The new Porsche 911 celebrated its world premiere within the overall film and live-event concept.


Borrowing from classic thriller styles, the film tells the story of a group of gangsters preparing for their biggest coup ever. At the very moment the gangsters repel down the side of skyscraper, the film ends on the event screens and “real” gangsters drop down simultaneously from the ceiling and land on stage to reveal the new Porsche 911.

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  • Agency

    United Visions

  • Client


  • Creative

    Philip Hollerbach

  • Production

    Pia Siewert-Eder

  • Director

    Philip Hollerbach

  • Location

    Berlin & Frankfurt | Germany

  • Date

    August 2011

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