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The New Passat - NEW. BUSINESS. CLASS

Volkswagen | Product Film

Now in its sixth generation, a lot has changed since Volkswagen first launched the Passat more than forty years ago. When United Visions was asked to create a film to introduce the new Passat, the challenge was clear: How does one highlight the car’s new and innovative features while appealing to the core customer base?

Inspired by the values of Passat drivers, the spot focused on the lifestyle of their customer base, using subtle visual environments to create a narrative out of family, business, and urban lifestyles, innovative technologies and above all the importance of maintaining a work / life balance.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Adrian V Rey

  • Production

    Pia Siewert-Eder | Maike Gerold | Ingrid Wensky | Philipp Lessmeister

  • Director

    Markus Roche

  • Location

    Berlin & Potsdam | Germany

  • Date

    June 2014

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