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Mental Strength

Bentley | Image Film

How do you convey the power and legacy of a hybrid concept car before the reveal takes place? For Group Night Beijing 2014, United Visions created a masterful storyline showcasing the talents of the young martial artist, Grace Bruce. While she prepares her performance on film, the tension builds as the stage transforms live into an arena-like space. A mist fills the floor in front of the audience and fighters begin to drop from the sky. Our heroine enters, and after a compelling performance, the Bentley concept hybrid is revealed, aligning the dignity, character and strength of our protagonist with that of the brand.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Bentley

  • Creative

    Philip Hollerbach

  • Production

    Pia Siewert-Eder | Alexander Geppert

  • Director

    Philip Hollerbach

  • Date

    April 2014

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