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The Master

Bugatti | Image Film

Creating a commercial for a heritage luxury auto brand carries certain challenges – how do you convey the brand’s legacy while highlighting its advanced design and technology? In this spot, United Visions was able to achieve both by contrasting the historic Bugatti Type 18 with the highly advanced Veyron “Black Bess.”

This stirring film speaks to the Bugatti market – one that combines a luxury lifestyle with a love of driving – while raising driver awareness of the ground breaking engineering, driving quality and attention to automotive detail through the use of close up and aerial shots. During the live presentation, both versions of the automobile appeared on stage.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Bugatti

  • Creative

    Adrian V. Rey

  • Production

    Pia Siewert-Eder | Alexander Geppert

  • Director

    Adrian V. Rey

  • Date

    April 2014

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United Visions Showreel