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Polo GTI - Ice Speeder

Volkswagen | Trade Fair Film

The challenge was to come up with a concept that showed the sporty POLO GTI in a very dynamic way.
A white car presented in a white environment. Produced for the Geneva Auto Show.
We decided to place the car on snowy landscape. To create really outstanding shots, we had the car race on a deeply frozen lake. We also decided to shoot it all in Iceland and to play with the white and blue VW colours. In order to achieve authentic, rally-like driving images, we shot the film with a professional rally driver.

A breathtaking race film showcasing all the power of the GTI. Enhanced with stylish charts highlighting the features of the car and shots in slow-motion on 35mm film: the final result was a masterpiece.

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  • Agency

    United Visions Berlin

  • Client


  • Creative

    Johannes Hubrich

  • Production

    Dimitrios Karras

  • Director

    Johannes Hubrich

  • Location

    Nationwide | Iceland

  • Date

    February 2010

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