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IAA Frankfurt 2013

Volkswagen | Group Night

At the VOLKSWAGEN GROUP’S 15th – and now traditional – Group Night, held this year on the eve of the 65th IAA in Frankfurt, United Visions delighted international experts once again with spectacular, virtual projection mapping worlds.

Nearly 2,000 journalists, VIPs and Group employees experienced at first hand a highly complex media display developed especially for this evening and individually tailored to each of the 10 Group brands. For the perfectly staged event commissioned by Volkswagen Group Communications, the Berlin-based creative agency produced the entire graphics and film package under the direction of Jörg Wienforth (Head of Creation/ Event, United Visions GmbH). Massive rhomboids and cubes provided the setting for the 40-metre wide and 15-metre deep stage in the Fraport arena, allowing the invited guests to venture into a vast and virtual 3D world. The individual frames containing more than 19 million pixels (corresponding to more than 9.5 times the HD width), were displayed by 46 high-performance HD projectors, each with 20,000 ANSI lumens. Ten additional projectors, each with 40,000 ANSI lumens, were used to incorporate the live and film shots.This equipment permitted individual shows and worlds of experience to be created in line with each brand’s CI. As well as a purely staged sequence, graphics showed key facts of the respective show cars and conveyed the key messages of the various group brands. United Visions was supported by Lug & Trug, the post-production company based in Berlin that specialises in high-end animations and visual effects. Feld & Team (Wolnzach) was responsible for the architecture, up’n friends (Berlin) for the staging as a whole. The musical concept, compositions and realisation were provided by Red Rock Productions (Tutzing). Audio and video planning was the work of filmtec (Berlin) and the lighting design was by rgb GmbH (Essen). The presentations were choreographed by Entertainment in Motion (Switzerland).

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Credits

  • Agency

    United Visions

  • Client

    Volkswagen

  • Creative

    Jörg Wienforth

  • Production

    Julia Grabenhorst | Christian Preßler

  • Location

    Frankfurt | Germany

  • Date

    September 2013

  • Music

    Red Rock Production

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