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Beijing 2014

Volkswagen Group | Group Night

For Volkswagen’s 16th “Group Night” – this time held on the eve of the Auto China 2014 in Beijing – United Visions created and produced a series of exciting, suspenseful and fantasy-filled film and graphics worlds.

A total of 8 genre-based films – ranging from thriller to love story – were created for the Volkswagen Group brands representing in China, with each film underlining the motto of the evening: “Night of the Stars.” The films made a considerable contribution to what was an unforgettable evening of cinema and live entertainment.

In addition to producing various other clips, United Visions was once again responsible for the evening’s entire CI presentation. Over and above the comprehensive graphics package, UV also produced – for the first time ever – a series of entertaining film posters designed to create a “cinema” atmosphere in the foyer and get audiences in the right mood for the event to come.

The main screen at the Beijing National Indoor Stadium was also especially noteworthy: with the help of 14 video projectors, the films and animated content were shown in a 1:1.3 aspect ratio on a 25 meter-wide and 8 meter-high rear projection including a pixel mapping display of 1920 x 614. Among the equipment used were 8 Barco HDQ-2K40s for the main screen and 6 Panasonic PT-DZ21Ks for the two 16:9 screens. These consumed a total of 6 kilowatts of power.

Two further 16:9 front projections on the side screens rounded out viewers’ impressive visual experience.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Jörg Wienforth | Philip Hollerbach

  • Production

    Pia Siewert-Eder

  • Director

    up and friends GmbH

  • Location

    Beijing | China

  • Date

    April 2014

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