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Beijing 2012

Volkswagen Group | Group Night

The goal of Volkswagen’s first Group Night in Asia was to communicate the core competencies of Europe’s largest automobile manufacturer in a dynamic and entertaining manner. The Volkswagen Group presented itself intentionally as a German company but drew equally upon the culture of the host country.

On the eve of the Beijing Automotive Exhibition in a stunning location at the Olympic Swimming Stadium “Water Cube,” the Volkswagen Group presented its eight passenger-car brands to over 1,600 journalists, government representatives and VIPs under the motto “Wonders on Water.” The first Volkswagen Group Night in China got underway with an inspired grand opening followed by eight different live performances and brand presentations, mostly by Chinese artists.
United Visions created the entire event CI and implemented extensive individual 3D motion graphics and film sequences for each brand.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Jörg Wienforth | Christina Hinz

  • Production

    Pia Siewert-Eder

  • Director

    Philip Hollerbach

  • Location

    Beijing | China

  • Date

    April 2012

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