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Always A Clever Mind Behind It - #badboys

Frankfurter Allgemeine Zeitung

To celebrate the German Handball National Team’s win at the 2016 European Championships, the F.A.Z. decided to portray them for their classic series:  “Dahinter steckt immer ein kluger Kopf” (“Always a clever mind behind it”). The #badboys, as they came to be known during the EU Championships, where photographed for the campaign just minutes before an All-Star game in Nuremberg.

Since 1995, this F.A.Z. photo series has taken on major social themes and events and has long since become a classic. Over 75 exceptional personalities drawn from a variety of fields have had their pictures taken for the F.A.Z. – always behind the open newspaper.

United Visions has produced the making-of of this classic series for the past 15 years.

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  • Team

    United Visions Berlin

  • Agency

    Scholz & Friends

  • Client

    Frankfurter Allgemeine Zeitung

  • Creative

    Matthias Spaetgens

  • Production

    Ulrike Peckskamp | Pia Siewert-Eder

  • Director

    René Gorski

  • Location

    Nuremberg | Germany

  • Date

    February 2016

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