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Der Deutsche Alterspreis

Robert Bosch Stiftung | Portrait

United Visions produced short portraits of each of the ten projects nominated for the first German Senior Citizens’ Awards which were handed out by the Robert Bosch Foundation.

“The Best Ideas in Retirement for Retirement” was the binding theme connecting all of the projects. And this theme produced a wide variety of approaches to solving the problem of fundamental demographic change and providing for the better integration of senior citizens into the workforce and society. This pressing topic is being showcased in cooperation with Süddeutsche Zeitung, one of Germany’s leading daily newspapers. The awards will be presented by Kristina Schröder, Germany’s Federal Minister for Families and official patron of the award.

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Credits

  • Team

    United Visions Berlin

  • Agency

    Scholz & Friends Agenda

  • Client

    Robert Bosch Stiftung

  • Creative

    Wolfram Schroff

  • Production

    Ulrike Peckskamp | Fee Roth

  • Director

    Sandra Jakisch

  • Location

    Germany

  • Date

    2012

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