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The Dawn

SEAT | Highlight Film

As specialist for extra-wide screen productions, United Visions was asked to develop a highlight film concept for the new SEAT Leon. Shown on a 6:1 format / 16 meters LED-screen at Paris Motorshow “The Dawn” was the Highlight of the brand’s presentation in 2012.

Communication target of this outstanding film project was to create an emotional audiovisual experience beyond a classic product film. “The Dawn” is a declaration of love to the city of Barcelona and the new Leon – and it is more than that: It is the representation of a new dawn for the brand of SEAT.

5 days of shoot, night and day, in Barcelona and La Costa Brava with outstanding locations, stunning aerial shots and an authentic and strong cast turns this experience to an emotional journey through the fresh and dynamic world of the new SEAT Leon.

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  • Agency

    United Visions

  • Client


  • Creative

    Philip Hollerbach

  • Production

    Dimitrios Karras | Rafael Colecha

  • Director

    Philip Hollerbach

  • Location

    Barcelona | Costa Brava | SPAIN

  • Date

    August 2012

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