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Hide And Seek - Cross Coupé

Volkswagen | Product Film

As the “reveal” film for the world premiere of the Cross Coupé in Tokyo, the goal of this film was to introduce the vehicle’s new design language in an emotional manner and to link the presentation with new markets in Asia.

In a strictly structured, graphical and straight architectural setting, this fashion-clip-like film was shot in high-speed to contrast the slow and elegant movements of the cast with their hard surrounding. The emotionally eye-catching film is almost entirely black-and-white until the dramatic turning-point kicks in the color for the final pack shot.

Due to the highly positive response to the film, it was also shown at Geneva Motor Show in 2012. The trade show film was adapted and synchronized with the new look of the car and the color of the hero car changed from silver to red.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Philip Hollerbach

  • Production

    Dimitrios Karras

  • Director

    Philip Hollerbach

  • Location

    Malaga | Spain

  • Date

    November 2011

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