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The Big Coup

SEAT | Image Film

For the presentation of SEAT’s Cupra at Group Night Bejing 2014, United Visions designed a scenario to catch the audience’s attention and built anticipation before the big reveal.

Combining live action with film, the scene was carefully choreographed – the plot opens in Barcelona as the criminal antagonists receive orders to steal the car in Beijing. Teaser images of the Cupra appear on their computer screens, as they chase it across the globe only to realize that they weren’t quick enough. In the live reveal, a security team guides the Cupra on stage for unveiling, just as the criminals in the film realize they’ve been foiled.

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Credits

  • Agency

    United Visions Berlin

  • Client

    SEAT

  • Creative

    Arthur Heisler

  • Production

    Pia Siewert-Eder | Alexander Geppert

  • Director

    Arthur Heisler

  • Date

    April 2014

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