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Beetle Dune

Volkswagen | Trade Fair Film

The film presents the new Beetle Dune Concept with its cool off-road look, its innovative skier mount at its rear spoiler, as well as its daringly eye-catching color combination Rich Orange-Black as tomorrow’s sporty Buggy. The Beetle Dune – principally devised for the US market – was introduced at the NAIAS Detroit in 2014.

At Los Angeles’s Art District, the Volkswagen Dune is staged as an urban vehicle. A young couple is preparing to go skiing and dashes through the hippie quarter with their Beetle Dune towards the mountains.

It is imaginatively staged, fantastically captured – and enormously convincing in its 3D compositing. Visual and striking.

Challenge: The Beetle Dune was not available for the film shoot. A tracking car was called into action and was subsequently replaced in 3D compositing.

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Credits

  • Agency

    United Visions Berlin

  • Client

    Volkswagen

  • Creative

    Dimitrios Karras | Susanne Schmidt

  • Production

    Dimitrios Karras | Susanne Schmidt

  • Director

    Dimitrios Karras | Susanne Schmidt

  • Location

    USA

  • Date

    January 2014

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