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I'm Good

Bundesagentur für Arbeit | Portrait

As part of a cross-media campaign under the title “Ich bin gut” (“I’m good”) for Germany’s Federal Employment Agency (Bundesagentur für Arbeit, BA), we created authentic portraits of formerly unemployed individuals to highlight the positive work done by the agency.

In documentary-like images, four workers were portrayed up-close and in an authentic manner in their real work environments. The authentic tone of the films fits perfectly into the overall campaign and serves to clearly showcase the successful work done by the agency.

The portraits received tremendous media attention from the very beginning of the campaign. For example, the “Morgenmagazin” (“Morning Show”) of the German public TV channel ZDF and the radio station Deutschlandfunk reported on the success stories of the Federal Employment Agency. One crucial factor in the success of the films was the choice of the most suitable protagonists.

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Credits

  • Team

    United Visions Berlin

  • Agency

    Scholz & Friends Agenda

  • Client

    Bundesagentur für Arbeit

  • Creative

    Nils Busche | Felix John

  • Production

    Ulrike Peckskamp | Christine Zimmert

  • Director

    Sandra Jakisch

  • Location

    Germany

  • Date

    November 2011

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