On behalf of AUDI Mediaservices , United Visions produced a viral film for the launch of it’s new MediaCenter: An information platform for all of the themes that move AUDI.
Target groups are journalists, bloggers and online multipliers who can use this gateway as a research platform on all modern end devices. The film, set to a comedic tone, shows how the use of the portal facilitates journalistic work, while bringing an unlikely hero to the forefront.
The idea was to create a video-clip that would highlight the MediaCenter’s content, it’s fast and easy navigation, and could easily be placed across AUDI’s platforms and social media channels.
Thanks to a concept from our friends at Videobuero, we created a film that emphasizes the viral qualities of the story, generates attention, is easily shared and discussed, and hopefully leaves you with a smile.
Upon launching the MediaCenter, the clip was placed on the new platform, as well as AUDI’s social media channels including YouTube, Twitter and Facebook, generating over 5,800 views within 24hrs.
The film was directed by our very own Alexander Volk.
United Visions Berlin
Pia Siewert-Eder | Pamela Minuta
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